Who will watch it: Prasar Bharati CEO recalls reaction to Ramayan re-run before record viewership

Prasar Bharati CEO Shashi Shekhar Vempati, credited with presiding over the most-watched TV show in history "the 'Ramayan' re-run on Doordarshan which has racked up more than 250 million unique views" recalls his WhatsApp groups ringing with laughter when news of nostalgia programming hit the headlines soon after Prime Minister Narendra Modi ordered the first lockdown in late March. "They're all, like, laughing. Who's going to watch it?! I had to tell them that, you know, India is very different. It's not just the English speaking elite, it's much bigger, much more diverse. So there was that worry," Vempati told IANS during a video interview on the backstory of Prasar Bharati's programming during the COVID-19 lockdown.

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