Akshay Kumar episode of Bear Grylls' Into The Wild sets record, becomes second most-watched TV show

Akshay Kumar has set a new record. This time, though, the big-screen superstar has made history on television. The recent episode of British adventurer Bear Grylls' show "Into The Wild" featuring Akshay has emerged as the second most-watched television show in the history of the infotainment genre in India. The show had garnered a huge buzz on social media, with #KhiladiOnDiscovery reaching out to 1.31 billion individuals and delivering 2.9 billion impressions. About 1.1 crore people watched its premiere on Discovery Network channels. Almost 2.6 crore people watched the show in the first week across Discovery Network channels (original + repeats).

from IndiaTV Entertainment: Google News Feed https://ift.tt/3hWYquF
via IFTTT